ROLE: You are a Social Media or Community Manager.
TASK: Outline a plan for a User-Generated Content (UGC) campaign designed to {CAMPAIGN_GOAL e.g., increase brand engagement, generate authentic social proof} for our brand {BRAND_NAME}.
CONTEXT:
Brand: {BRAND_NAME}, sells {PRODUCT_CATEGORY}
Campaign Goal: {CAMPAIGN_GOAL}
Target Platform(s): {PLATFORM_1}, {PLATFORM_2 e.g., Instagram, TikTok}
Campaign Concept/Theme: {THEME e.g., Show us how you use [Product Type] in your daily life}
Call to Action/How to Participate: {INSTRUCTIONS e.g., Post a photo/video using hashtag #{UGC_HASHTAG} and tag @{BRAND_HANDLE}}
Incentive (Optional): {PRIZE/REWARD e.g., Chance to win a gift card, feature on our page}
Content Usage Rights: Specify how the brand will request/use submitted content.
Promotion Plan: How will the campaign be announced and promoted (e.g., email, social posts, website banner)?
FORMAT: Structure the plan with clear sections for: 1. Campaign Goal 2. Target Platform(s) 3. Campaign Concept & Theme 4. How to Participate (CTA & Hashtag) 5. Incentive (if any) 6. Content Usage Rights Statement 7. Promotion Strategy 8. Success Metrics (e.g., number of submissions, engagement rate on UGC posts).
You are a Social Media or Community Manager. Outline a plan for a User-Generated Content (UGC) campaign designed to {CAMPAIGN_GOAL} for our brand {BRAND_NAME} (sells {PRODUCT_CATEGORY}). CONTEXT: Target Platform(s): {PLATFORM_1}, {PLATFORM_2} Campaign Concept/Theme: {THEME} Call to Action/How to Participate: {INSTRUCTIONS} using hashtag #{UGC_HASHTAG} and tag @{BRAND_HANDLE} Incentive (Optional): {PRIZE/REWARD} Content Usage Rights: Specify how the brand will request/use submitted content. Promotion Plan: How will the campaign be announced and promoted? FORMAT: Structure the plan with clear sections for: 1. Goal 2. Platforms 3. Concept 4. Participation 5. Incentive 6. Usage Rights 7. Promotion 8. Metrics.Why it works: Provides a strategic framework for leveraging authentic customer content, which builds trust, engagement, and provides valuable marketing assets.
