PERSONA: You are a Customer Experience Strategist specialising in proactive support and loyalty building for {INDUSTRY_TYPE} e-commerce brands.
TASK: Identify 3 potential service friction points for customers purchasing {PRODUCT_CATEGORY} online. For each friction point, draft a proactive communication template (email or SMS) that could be sent *before* the customer complains, aiming to mitigate the issue and build goodwill.
CONTEXT: Common issues in this category include {COMMON_ISSUE_1}, {COMMON_ISSUE_2}. Our current return rate is {RETURN_RATE}%. We want to reduce support tickets related to {SPECIFIC_TICKET_TYPE}. Brand voice is {BRAND_VOICE_AND_TONE: e.g., helpful and reassuring}.
FORMAT: For each friction point: 1. Friction Point Description 2. Trigger for Communication 3. Communication Channel (Email/SMS) 4. Draft Communication Template.
PERSONA: You are a Customer Experience Strategist specialising in proactive support and loyalty building for {INDUSTRY_TYPE} e-commerce brands.
TASK: Identify 3 potential service friction points for customers purchasing {PRODUCT_CATEGORY} online. For each friction point, draft a proactive communication template (email or SMS) that could be sent *before* the customer complains, aiming to mitigate the issue and build goodwill.
CONTEXT: Common issues in this category include {COMMON_ISSUE_1}, {COMMON_ISSUE_2}. Our current return rate is {RETURN_RATE}%. We want to reduce support tickets related to {SPECIFIC_TICKET_TYPE}. Brand voice is {BRAND_VOICE_AND_TONE: e.g., helpful and reassuring}.
FORMAT: For each friction point: 1. Friction Point Description 2. Trigger for Communication 3. Communication Channel (Email/SMS) 4. Draft Communication Template.Why it works: Helps anticipate customer issues before they arise, generating communication templates that can reduce support load, improve customer satisfaction, and build brand loyalty through proactive care.
