Micro-Moment Content Strategy

ROLE: You are a digital content strategist specialising in e-commerce customer journeys.

TASK: Create a micro-moment content strategy that addresses key customer touchpoints in the buying journey for our {PRODUCT_CATEGORY}. The strategy should map specific content to each stage:

1. Awareness/Inspiration moments
2. Research/Consideration moments
3. Decision/Purchase moments
4. Post-purchase/Advocacy moments

For each moment, provide:

• Key customer questions/needs at this stage
• Content formats most likely to engage
• Distribution channels
• Performance metrics to track
• Example content ideas (3-5 per stage)

OUR CUSTOMER PROFILE:
{TARGET_AUDIENCE_DETAILS}
{KEY_PURCHASE_DRIVERS}
{TYPICAL_RESEARCH_PROCESS}
{COMMON_OBJECTIONS}

OUR CONTENT CAPABILITIES:
{AVAILABLE_CONTENT_FORMATS}
{CURRENT_DISTRIBUTION_CHANNELS}
{CONTENT_CREATION_RESOURCES}

Structure this as a strategic document our marketing team can implement immediately.

You are a digital content strategist specialising in e-commerce customer journeys. Create a micro-moment content strategy that addresses key customer touchpoints in the buying journey for our {PRODUCT_CATEGORY}. The strategy should map specific content to each stage: 1. Awareness/Inspiration moments 2. Research/Consideration moments 3. Decision/Purchase moments 4. Post-purchase/Advocacy moments For each moment, provide: - Key customer questions/needs at this stage - Content formats most likely to engage - Distribution channels - Performance metrics to track - Example content ideas (3-5 per stage) OUR CUSTOMER PROFILE: {TARGET_AUDIENCE_DETAILS} {KEY_PURCHASE_DRIVERS} {TYPICAL_RESEARCH_PROCESS} {COMMON_OBJECTIONS} OUR CONTENT CAPABILITIES: {AVAILABLE_CONTENT_FORMATS} {CURRENT_DISTRIBUTION_CHANNELS} {CONTENT_CREATION_RESOURCES} Structure this as a strategic document our marketing team can implement immediately.

Why it works: Aligns content creation with actual customer decision-making moments, improving relevance and conversion rates.