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Influencer Marketing Campaign Brief

ROLE: You are a Marketing Manager planning an influencer campaign.

TASK: Create a comprehensive campaign brief for influencers to promote our new product: {PRODUCT_NAME}.

CONTEXT:
Product: {PRODUCT_NAME} – {Brief Description & Key Benefits}
Campaign Goal: {GOAL e.g., Drive awareness, Generate leads, Drive sales}
Target Audience (for influencers to reach): {AUDIENCE_DESCRIPTION}
Key Campaign Messages: {MESSAGE_1}, {MESSAGE_2}
Content Requirements: Specify type (e.g., Instagram Reel, YouTube review, blog post), number of posts, required elements (e.g., specific hashtag #{CAMPAIGN_HASHTAG}, link in bio, mention key features), and general tone/style aligned with {BRAND_VOICE}.
Timeline: {POSTING_DATES_OR_WINDOW}
Compensation: {COMPENSATION_DETAILS or ‘To be discussed’}
Reporting Requirements: {METRICS_TO_REPORT e.g., reach, engagement rate, clicks}

FORMAT: Generate the campaign brief document with clear sections covering all context points.

You are a Marketing Manager planning an influencer campaign. Create a comprehensive campaign brief for influencers to promote our new product: {PRODUCT_NAME}. CONTEXT: Product: {PRODUCT_NAME} - {Brief Description & Key Benefits} Campaign Goal: {GOAL} Target Audience (for influencers): {AUDIENCE_DESCRIPTION} Key Campaign Messages: {MESSAGE_1}, {MESSAGE_2} Content Requirements: Specify type (e.g., Instagram Reel, YouTube review), number of posts, required elements (e.g., hashtag #{CAMPAIGN_HASHTAG}, link, feature mentions), and general tone/style aligned with {BRAND_VOICE}. Timeline: {POSTING_DATES_OR_WINDOW} Compensation: {COMPENSATION_DETAILS or 'To be discussed'} Reporting Requirements: {METRICS_TO_REPORT} FORMAT: Generate the campaign brief document with clear sections covering all context points.

Why it works: Creates a clear, actionable brief for influencers, ensuring campaign alignment, consistent messaging, and measurable results for influencer marketing efforts.