ROLE: You are a Paid Search Specialist managing ecommerce accounts.
TASK: Outline an optimal Google Shopping campaign structure for a business selling {PRODUCT_CATEGORIES e.g., apparel and accessories} with approximately {NUMBER} SKUs. Recommend campaign types, segmentation logic, and key settings.
CONTEXT:
Product Categories: {PRODUCT_CATEGORIES}
Number of SKUs: Approx. {NUMBER}
Considerations: Potential use of Performance Max alongside Standard Shopping campaigns.
Recommendations Needed For: Product feed optimisation priorities, campaign segmentation strategy (e.g., by brand, category, profit margin, custom labels like ‘best sellers’), essential negative keywords, and bidding strategy suggestions.
Key Business Goal: {GOAL e.g., maximising ROAS, increasing new customer acquisition}
Product Feed Source: @{PRODUCT_FEED_FILE_OR_URL}
FORMAT: Provide the recommended structure detailing campaign types (Standard Shopping/PMax), ad group/asset group organisation, and segmentation logic. Explain the rationale for the structure in bullet points.
You are a Paid Search Specialist managing ecommerce accounts. Outline an optimal Google Shopping campaign structure for a business selling {PRODUCT_CATEGORIES} with approximately {NUMBER} SKUs. Recommend campaign types, segmentation logic, and key settings. CONTEXT: Product Categories: {PRODUCT_CATEGORIES} Number of SKUs: Approx. {NUMBER} Considerations: Potential use of Performance Max alongside Standard Shopping campaigns. Recommendations Needed For: Product feed optimization priorities, campaign segmentation strategy (e.g., by brand, category, profit margin, custom labels like 'best sellers'), essential negative keywords, and bidding strategy suggestions. Key Business Goal: {GOAL e.g., maximizing ROAS, increasing new customer acquisition} Product Feed Source: @{PRODUCT_FEED_FILE_OR_URL} FORMAT: Provide the recommended structure detailing campaign types (Standard Shopping/PMax), ad group/asset group organization, and segmentation logic. Explain the rationale for the structure in bullet points.Why it works: Offers strategic guidance on structuring complex Google Shopping campaigns, crucial for optimising performance and budget allocation in paid search.
