ROLE: You are a Customer Retention Strategist designing loyalty programs for e-commerce brands.
TASK: Outline a tiered loyalty program structure for our e-commerce business selling {PRODUCT_CATEGORY}. Include tier names, entry requirements (e.g., spend, points), and specific benefits/rewards for each tier.
CONTEXT:
Business: Sells {PRODUCT_CATEGORY e.g., speciality coffee and brewing equipment}
Average Order Value (AOV): {AOV_AMOUNT}
Purchase Frequency: {FREQUENCY e.g., average 3 purchases per year}
Goal: Increase purchase frequency and customer lifetime value.
Potential Rewards to Consider: Points per dollar spent, exclusive discounts, early access to sales/products, free shipping tiers, birthday rewards, exclusive content/events.
FORMAT: Create an outline with 3 tiers (e.g., Bronze, Silver, Gold). For each tier, list: 1. Tier Name 2. Entry Requirement 3. Key Benefits/Rewards (list at least 3 distinct rewards per tier, increasing in value).
You are a Customer Retention Strategist designing loyalty programs for ecommerce brands. Outline a tiered loyalty program structure for our ecommerce business selling {PRODUCT_CATEGORY}. Include tier names, entry requirements (e.g., spend, points), and specific benefits/rewards for each tier. CONTEXT: Business: Sells {PRODUCT_CATEGORY} Average Order Value (AOV): {AOV_AMOUNT} Purchase Frequency: {FREQUENCY} Goal: Increase purchase frequency and customer lifetime value. Potential Rewards to Consider: Points per dollar spent, exclusive discounts, early access to sales/products, free shipping tiers, birthday rewards, exclusive content/events. FORMAT: Create an outline with 3 tiers (e.g., Bronze, Silver, Gold). For each tier, list: 1. Tier Name 2. Entry Requirement 3. Key Benefits/Rewards (list at least 3 distinct rewards per tier, increasing in value).Why it works: Provides a foundational structure for a key customer retention strategy, helping businesses design programs that incentivise repeat purchases and build loyalty.
