Customer Persona Development

ROLE: You are a consumer insights analyst specialising in e-commerce behaviour.

TASK: Using our customer data summary below, develop 3 detailed customer personas for our {PRODUCT_CATEGORY} business. For each persona, include:

1. Demographic profile
2. Key motivations for purchasing
3. Pain points in the buying process
4. Typical objections before purchase
5. Preferred marketing channels
6. Content preferences
7. Price sensitivity factors
8. Loyalty drivers

CUSTOMER DATA SUMMARY:
{AGE_RANGE_DATA}
{PURCHASE_FREQUENCY}
{AVERAGE_ORDER_VALUE}
{TOP_CATEGORIES}
{DEVICE_USAGE}
{TRAFFIC_SOURCES}
{RETURN_RATE_DATA}
{CUSTOMER_SURVEY_HIGHLIGHTS}

Structure the personas in a readable format that our marketing team can easily reference.

You are a consumer insights analyst specialising in e-commerce behaviour. Using our customer data summary below, develop 3 detailed customer personas for our {PRODUCT_CATEGORY} business. For each persona, include: 1. Demographic profile 2. Key motivations for purchasing 3. Pain points in the buying process 4. Typical objections before purchase 5. Preferred marketing channels 6. Content preferences 7. Price sensitivity factors 8. Loyalty drivers CUSTOMER DATA SUMMARY: {AGE_RANGE_DATA} {PURCHASE_FREQUENCY} {AVERAGE_ORDER_VALUE} {TOP_CATEGORIES} {DEVICE_USAGE} {TRAFFIC_SOURCES} {RETURN_RATE_DATA} {CUSTOMER_SURVEY_HIGHLIGHTS} Structure the personas in a readable format that our marketing team can easily reference.

Why it works: Transforms raw customer data into actionable personas that inform targeted marketing campaigns and product development.